Research has shown that kids with Autism enjoy interacting with digital devices. Samsung decided to capitalise on this information by teaming up with South Korean universities to develop a free Android app developed to help kids with autism recognise facial expressions and make better eye contact.
Cheil Worldwide, an ad agency, played a role in the game’s development. The game is titled ‘Look at me’, and after eight weeks of testing, more than half the parents surveyed reported and improvement in eye contact.
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